Following the appointment of their new Chief Executive Harriet Green, a passionate believer in communications, Premier Farnell have been working hard at re-energising their corporate values and communicating a refreshed brand.
As their online corporate communications partner since 2001 we were delighted to be asked to advise, design and build their new corporate website.
Our shared vision was for a dynamic portal at the hub of their B2B, Investor, Media and Employee communications. The two sites we had created for them previously were weighted towards their investor relations not least because of their then dual listing on the LSE and NYSE. For 2007, we wanted to create a website befitting a company committed to building a business capable of providing a first class differentiated service for customers and supply partners, in itself, central to creating value for shareholders.
