We were invited to pitch for the proposed 2nd generation Corporate and Investor Relations website for New Look in August 2010.
Having successfully presented our ideas, our brief was to design a best practice, integrated digital information gateway to support a broader corporate communications and IR programme, one that underpinned New Look’s brand values whilst having the potential to shape perceptions of the business.
TUI Travel PLC, like many listed companies, no longer need to fulfil an annual report mailing of several thousand copies. However, their annual report has always been more than just a shareholder document and historically it had been an important vehicle for what is an engaging and memorable brand. Our brief was to develop an online-led annual reporting suite that would communicate the TUI Travel brand to as broad an audience as possible while still meeting the expectations of their professional audience and, in doing so, to reduce costs against previous years’ expenditure.
Our relationship with Alliance Pharma started in 2006 with responsibility for the Investor Relations section of the corporate website. As time passed, it became widely recognised that the corporate website was in need of an overhaul , as it no longer communicated Alliance Pharma’s key messages - in particular the international scope of the business - information was hard to find and user journeys were not intuitive.
We were selected by Pennon Group in November 2006 to upgrade their existing corporate website so that it would better reflect both their business as a whole and best practice online corporate communications. In particular the brief focused on improving the overall functionality & therefore accessiblity of content to all stakeholders and providing a proactive, round the clock support service to ensure going forward that the site would remain the definitive source of online corporate information on the company.
Following the appointment of their new Chief Executive Harriet Green, a passionate believer in communications, Premier Farnell have been working hard at re-energising their corporate values and communicating a refreshed brand.
As their online corporate communications partner since 2001 we were delighted to be asked to advise, design and build their new corporate website.
Our shared vision was for a dynamic portal at the hub of their B2B, Investor, Media and Employee communications. The two sites we had created for them previously were weighted towards their investor relations not least because of their then dual listing on the LSE and NYSE. For 2007, we wanted to create a website befitting a company committed to building a business capable of providing a first class differentiated service for customers and supply partners, in itself, central to creating value for shareholders.
We were selected by Saras in March 2008 to design and build a new corporate website. The main requirement was to bring their online corporate communications into line with their overall corporate identity as an internationally recognised public company operating in the energy sector and one of the leading European crude oil refiners.
As one of the Europe 's major oil refiners, Saras has always provided an extensive wealth of sector information on their website, successfully serving as a benchmark for their ompetitors. One of our principle challenges was to ensure that this characteristic of their communications was better incorporated and enhanced within the structure of the new website.
